Written specifically for entrepreneurs and small business owners who struggle or are just starting with social media, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win (release date: May 15, 2014) is a down-to-earth guide that focuses on the four pillars of relationship and audience building: Finding, Engaging, Creating, and Connecting.
Each chapter covers an essential topic, such as social media policy, online conversation monitoring, leadership, valuable and relevant content, and gratitude.
Also included are case studies and links to important tools and articles, all of which will make the reader’s journey to social media success not only easier, but also more accurately targeted.
Table of Contents
1. Determine Your Potential Audience
2. Choose the Social Media Platforms You Will Use Carefully
3. Be Prepared to Deal with Negative Comments and Complaints
4. Put Yourself in Your Audience’s Shoes
5. Listen (Intently) to What Your Audience Is Saying
6. It Is About the Needs of Your Audience
7. Build And Nurture Relationships
8. Treat Others the Way You Would Like to Be Treated
9. Be Human
10. Deliver Quality at All Time
11. Create Valuable and Relevant Content
12. Lead by Example
13. Do Not Fear Your Uniqueness
14. Care, Always
15. The Story You Tell Is Really What Matters
Conclusion: It Is Not a Numbers Game
Tools, Articles and Resources Mentioned in This eBook
“All in all this book is a genuine breath of fresh air in the stuffy atmosphere of me-too books written by social media practitioners who, frankly, have forgotten the most important element of all: people.” – Suzan St Maur, author of “How To Write Brilliant Business Blogs” and founder of HowToWriteBetter.net
“This Ebook is a treasure trove of information and filled with practical, effective advice that everyone must know and follow.” – John Thomas, Managing Editor and Curator in Chief at Networker Publications
“Cendrine brilliantly combines her talents as journalist and seasoned writer to distill her experience and time-proven methods into a helpful 47 page handbook filled with clear, concise applicable guidance and tips.” – Kelly Hungerford, Head of of Content, Communications and Community at Paper.li
“The book is very easy to read, much like her previous e-book, The Little Big eBook on Blogging: 40 Traffic Generation Tips. Her newest offering takes the reader step-by-step through the social media strategy process, giving case studies along the way to support her statements. She touches on everything from figuring out who your audience is to what platforms to use to defining your voice.” – Mandy Edwards, Social Media Consultant, ME Marketing Services
“If you’re new to social media then you need to read this. Cendrine does a great job of explaining the things that are truly important in every social platform.” – Chris Cloutier, Founder, Media Fresh Press
“With her latest E-Book release Cendrine Marrouat proves yet again to anyone who uses social media as an everyday part of their daily work and business life that she is truly one of the premiere voices in her field.” – James Hamel, Freelance Auto Journalist and Car Reviewer
“I have found The Little Big eBook on Social Media Audiences refreshing, helpful and full of great practical ideas.” – Janine Beattie, Co-Founder Female Business Hub and Owner of Optimum Business Support
“Ms. Marrouat is exceptional in her willingness to share resources from other leaders in the industry. It is obvious that her purpose is to help the reader, not feed her ego.” – Roxann Souci, Social Media Specialist and Founder of Fetch Response!
“I never thought I would come across a book that would include life lessons from Genesis, Ghandi and Fifty Shades of Grey all within one cover. But Marrouat has done just that in her entertaining and insightful way.” – Nancy Brommell, Business Advisor, Women’s Enterprise Center of Manitoba
Read more reviews here.